UC Sustainability Plan, Chile
UC (Spanish initials for Catholic University) is a Chilean university whose campus is expanding every year. Since the year 2012, it is becoming more eco-friendly and generating a bike inclusive consciousness. One of the main challenges on 2015 faced by the local sustainability authorities was where the optimal location for bike parking infrastructure was. The approach used by the designers was analyzing the routes of the university community including students, workers, and professors. RubiCo’s technology allowed to record and generate data but also discovering and unveiling interesting information through the Rubiapp, our analyzing platform. The information displayed what the most frequently campus’s entrance including the location of obstacles for biking inside the campus, justifying bikers decision unknown before the study.
Today UC’s sustainability policy is well known among the students and it has become a model for the rest of the local universities.